Having a well-rounded social media marketing strategy is essential for mortgage brokers, loan officers, real estate agents, and mortgage companies looking to connect with potential clients and build long-lasting relationships.

With millions of active social media users across various social media channels, leveraging these platforms can help mortgage professionals achieve their business goals, attract new mortgage leads, and maintain excellent customer service standards.

To save you time and effort, we’ve compiled 30 creative social media post ideas for the mortgage industry. These strategies will boost your online presence, improve your social media advertising results, and help you build meaningful connections with your target audience on whatever social platforms you show up on!

30 Mortgage Marketing Ideas for Social Media

Social media marketing doesn’t have to be overwhelming. These ideas are designed to make your content creation process efficient and engaging while keeping your social media users informed and entertained.

1. Tell your story.

Share your professional journey, highlighting why you became a loan officer or mortgage broker. Stories resonate with potential clients and humanize your business. Dive deeper by sharing specific moments, challenges, or triumphs that shaped your career. Personal details help build trust and relatability.

2. Host a Live Q&A on Instagram, YouTube, or Facebook.

Engaging with your audience in real time by answering questions about the mortgage process is a great way to connect with people while generating leads.

Use social listening tools to identify common concerns, and tailor your session to address them. Promote your live session ahead of time, and encourage viewers to ask questions live or submit them in advance.

3. Post an office selfie.

Show your personality with fun selfies, paired with a motivational or lighthearted post that resonates with a broad audience. Add a caption like, “Hard at work helping families achieve their dreams of homeownership!” This makes you approachable and relatable.

4. Simplify mortgage terms.

Use videos or infographics to break down complex mortgage terminology for first-time buyers, showcasing your dedication to customer service. Add examples or scenarios to make your explanations more relatable, such as how different loan terms affect monthly payments.

5. Share local market updates.

Position yourself as a trusted resource by providing updates on your local real estate market. Pair your insights with a call to action for potential clients to reach out. Highlight trends like rising or falling interest rates and their impact on buyers and sellers.

If you’re just getting started with video, check out our blog 7 Ways to Grow Your Mortgage Business with Video.

6. Collaborate with real estate agents.

Collaborating with real estate agents is a highly effective way to build trust, offer valuable insights, and engage with your audience. As a loan officer, teaming up with a real estate agent can amplify both of your expertise and provide a comprehensive, one-stop shop for prospective buyers.

7. Share fun facts about yourself.

Post a quirky or interesting fact about yourself to foster personal connections with your audience. For example, share a hidden talent or a favorite hobby. This adds a personal touch and makes your profile memorable.

8. Promote local businesses.

Give a shout-out to a small business in your area. This not only supports your community but also increases your visibility among local social media users. Tag the business and encourage your followers to check them out.

9. Celebrate closings with clients.

Highlight your role in your clients’ homeownership journey by posting joyful closing day photos. Include heartfelt captions about their journey and what made their experience unique. Make sure to get permission before sharing.

10. Share behind-the-scenes moments.

Show the human side of your business by sharing candid moments from your office, such as team celebrations or milestone achievements. For example, “Celebrating another successful closing! Our team is here to make your dreams a reality.”

11. Leverage Instagram, Facebook, and YouTube Reels.

Create Reels featuring trending content ideas to boost engagement and reach more social media users. Use trending audio clips or hashtags to increase visibility and share quick tips or fun facts about mortgages.

12. Highlight your hobbies.

Showcase your interests outside of work to create a stronger emotional connection with your audience. For example, share a photo of your latest hike with a caption like, “When I’m not crunching numbers, I’m exploring nature!”

13. Provide first-time homebuyer tips—#1 preparation.

Offer actionable advice on how first-time buyers can prepare for the mortgage process. Include tips like improving credit scores, saving for a down payment, and understanding what they can afford.

14. Provide first-time homebuyer tips—#2 documentation.

Create a post detailing the documents that buyers need to gather when applying for a mortgage. Explain why each document is important and how they can streamline the process.

15. Provide first-time homebuyer tips—#3 process.

Explain what first-time buyers can expect during the mortgage process and how you simplify it with exceptional customer service. Share tips on avoiding common pitfalls and setting realistic timelines.

16. Provide first-time homebuyer tips—#4 post-closing.

Educate buyers on what to expect after closing and how to make the most of their new home. Include advice on budgeting for home maintenance and property taxes. Offering a checklist of post-closing steps can help new homeowners manage their finances and make the most of their investment. Provide guidance on setting up auto-payments for mortgage and taxes to ensure that nothing is overlooked.

17. Interview happy clients.

A personal client story can make a huge impact, as it provides real-life evidence of how your expertise and service have helped others.

Showcase a happy client’s journey, highlighting how you assisted them through each stage of the homebuying process, from preparation to closing. Use video clips or written quotes to bring the story to life and help potential buyers connect emotionally with the experience.

18. Post testimonials.

Highlight reviews from satisfied clients to establish credibility and attract potential new clients. Pair the testimonial with a professional photo or graphic for added impact.

19. Discuss condo vs. single-family home: Which is better?

Help your audience navigate the decision between purchasing a condo or a single-family home. Highlight the pros and cons of each, such as price, maintenance, location, and long-term value. Offer advice on which option may be better suited for different types of buyers (e.g., first-time homebuyers vs. seasoned investors). End with a call to action encouraging them to contact you for personalized advice on choosing the right property.

20. Educate on home equity—#1 basics.

Explain what home equity is and why it’s a powerful financial tool. Use visuals or diagrams to illustrate concepts such as equity growth over time.

21. Educate on home equity—#2 benefits.

Share tips on how homeowners can use home equity for renovations, investments, or debt consolidation. Highlight specific scenarios or success stories. Encourage homeowners to explore their options for tapping into their home equity, and remind them that you’re here to help them navigate the process.

Offer a free consultation or mortgage review to help them understand how home equity can work for them. By sharing real-life scenarios and showing the benefits, you can help homeowners see the potential in their home’s equity and how it can be used to improve their financial situation.

22. Educate on home equity—#3 cash-out refinance.

Highlight the advantages of a cash-out refinance and invite followers to contact you for more details. Include an example of how this option has benefited past clients.

23. Share tips on buying your first investment property.

Educate your audience on the basics of purchasing their first investment property. Cover topics such as researching the market, understanding financing options, calculating potential ROI, and the benefits of working with an experienced loan officer. Conclude with a call to action to connect with you for tailored guidance on financing their investment goals.

24. Post some of your family moments.

Not everything has to be about business. In fact, sometimes sharing personal moments can make you more relatable in business. Share pictures with your family to showcase your values and connect on a personal level. Include a caption about balancing work and family life to add relatability.

25. Go live with referral partners.

Collaborate with complementary professionals, such as insurance agents or interior designers, to discuss topics that benefit both your audiences. Promote the event on multiple platforms to maximize attendance.

26. Share throwback moments.

Everyone loves a good throwback photo. Post a throwback to your early career days to show how far you’ve come and inspire social media users. Share lessons learned or milestones achieved over the years.

27. Repost realtor content.

Ask your real estate agent partners for permission to share their valuable content with your audience. Add your perspective or commentary to enhance the shared post.

28. Use voiceovers in videos.

Create engaging, educational video content with voiceovers to explain key aspects of the mortgage process. Narrate over slides or visuals for a polished presentation.

29. Drive traffic to your website.

Use posts to direct followers to tools on your website, such as mortgage calculators or contact forms, making it easy for potential clients to connect. If you have a blog, you can direct them to your new blog posts. Include a compelling call to action like, “Calculate your dream home budget today!”

30. Experiment with AI videos.

If you don’t like being on camera, you can let AI do it for you. There are some great apps that provide voiceover, human-like avatars, captions and more! Now you can get all the benefits of video marketing without having to record a single video yourself.

Level Up Your Social Media Marketing

Incorporating these ideas into your social media marketing strategy will help you build strong relationships with your target audience and maintain a consistent online presence. No matter the social network you post on, using tools like social listening tools and analytics platforms such as Sprout Social can help you fine-tune your mortgage marketing strategy for better results.

Social media is a powerful marketing tool for mortgage brokers and real estate agents alike, so start implementing these ideas to connect with your potential customers in 2025! If you’re looking for more ideas, make sure to download the APM Ultimate Guide to Social Media Marketing by clicking here.