American Pacific Mortgage
Recent Posts
Increasing the Lifetime Value of a Mortgage Customer
American Pacific Mortgage / Aug 16, 2024 8:00:00 AM
Nothing is more rewarding than closing a loan for a client. You’ve worked hard, provided top-notch customer service, and now you’re done—right? If that’s how you’ve been doing things as a mortgage loan officer, then it’s time to take a step back and think about the potential lifetime value of a ...
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Database Marketing for Mortgage Client Retention
American Pacific Mortgage / Aug 1, 2024 8:00:00 AM
If you’re a mortgage loan officer and not nurturing your existing customers through database marketing, you’re missing out on the benefits of client retention. Using your current customer base to boost your bottom line is a surefire strategy for success. A client who has had an outstanding customer ...
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5 Ways to Avoid Burnout as a Loan Officer
American Pacific Mortgage / Jul 2, 2024 8:00:00 AM
In today’s mortgage market—or any mortgage market—good work-life balance is critical. Mortgage loan officer burnout is real, and it can have long-term negative effects on both your health and your business. If you’re seeing some warning signs of burnout, there are plenty of things you can do to ...
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How to Perfect the Elevator Pitch for Loan Officers
American Pacific Mortgage / Jun 17, 2024 8:00:00 AM
You never know where your next loan closing will come from. It’s surprising how often a conversation can turn toward buying a home. It could be at a family member’s barbeque, at a chamber of commerce meeting, at a sporting event, or during a book club gathering. Many times, there’s a small opening ...
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How to Get Mortgage Referrals and Build a Referral Network
American Pacific Mortgage / Jun 3, 2024 8:00:00 AM
A successful mortgage loan officer relies on referrals as a source of business. There are some simple strategies that will help you maximize your referral partners to keep steady business coming in. Remember, it’s more cost-effective to work a warm referral than it is to work a cold lead. So it’s ...
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How to Manage Online Mortgage Reviews
American Pacific Mortgage / May 2, 2024 12:45:00 PM
Any mortgage loan officer’s top priority is giving clients the best experience possible. However, during the loan process, they often neglect to help their clients share that experience online. What people say about you online is a crucial part of the customer experience. In today’s hyper-digital ...
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As a Mortgage Loan Originator, Who You Work For Matters
American Pacific Mortgage / Apr 9, 2024 8:00:00 AM
Choosing who you work for holds immense significance in today’s ever-evolving mortgage industry. In this article, you’ll learn more about American Pacific Mortgage, how we support our loan officers and help them grow, and why we consider APM one of the best places to work for loan officers. At APM, ...
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Getting Started with Mortgage Lead Generation
American Pacific Mortgage / Mar 6, 2024 8:00:00 AM
Research shows that consumers will choose the first or second person they speak with. So to stand out and reach the consumer first, loan originators need an effective marketing strategy that generates mortgage leads. Lead generation keeps your mortgage business thriving and should be a key focus of ...
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Grow Your Mortgage Business with a Video Marketing Strategy
American Pacific Mortgage / Jan 30, 2024 8:00:00 AM
Video, video, video—that’s where it’s at, and it’s not going away anytime soon. Adding video content to your mortgage marketing efforts can be a game-changer, but you must create a marketing strategy to implement it right. So let’s talk about all the ways a loan officer can grow their mortgage ...
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Social Media Marketing for Loan Officers
American Pacific Mortgage / Jan 17, 2024 10:00:00 AM
Social media plays a significant role in any loan officer’s marketing strategy. That’s because it has proved to be a powerful way to interact with consumers, clients, and referral partners. The right social media marketing strategy can increase your brand awareness and help humanize your mortgage ...
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