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THE ART OF ORIGINATION

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American Pacific Mortgage

Recent Posts

Year-end Business Planning Tip:  Evaluation of Yourself and Your Team

Here we are, nearing the end of 2020. How would you rate 2020? Do you want more years like this one? We’ve heard from many loan officers that they haven’t had a chance to come up for air and that the business just keeps coming. This is a great problem to have, but don’t forget to carve out some ...

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Why Q4 Planning for Your Mortgage Business is So Important

This time of year is busy with the holidays, and of course, business as usual—that’s even more true in 2020. But Q4 planning for your mortgage business is important, and it’s worth taking some time to really focus on it rather than letting it slide during the end-of-the-year hustle. Here are some ...

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Tax Planning Strategies for Your Mortgage Business

That’s right, it’s time to talk about every loan officer’s favorite subject—tax planning strategies for your mortgage business! While this is not the most exciting topic, it’s important because what you do now can help you save on taxes by reducing your taxable income, and sometimes, even your tax ...

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5 Reasons Why You Should Start Database Marketing Right Now

If you’re not nurturing current, past, and prospective clients through database marketing, you could be missing out! Your book of business should include the people most likely to give referrals or do repeat business with you because you’ve already established the know, like, and trust factor. It’s ...

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Tips To Keep Your Mortgage Business Running Effectively While on Vacation

No matter how much you love your job, everyone needs a break from work now and then. Whether you’re vacationing for a few days or a few weeks, it’s important to know how to keep your mortgage business running without the wheels falling off. This is even more important during peak busy times like ...

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5 Key Ways To Support Your Realtors and Referral Partners in 2020

The mortgage and real estate industries have been on a bit of a rollercoaster in 2020, and it’s not the rollercoaster we expected. These highs and lows have been driven mostly by the arrival of COVID-19 and the ever-changing restrictions for operating that go with reopening businesses. One thing ...

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5 Insider Tips to Grow Your Business Using Virtual Workshops

In an era when so many of the marketing activities you use to connect with realtors and clients aren’t an option due to social distancing and working from home, what can you do to continue to grow your mortgage business while also staying safe? It’s time to think about leveraging technology to hold ...

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APM's All-Hands-On Deck Support for Loan Officers Amid COVID-19

Unprecedented times call for active leadership and an all-hands-on approach to business, which is exactly how APM has responded to the current challenges facing our industry and the communities that we serve. With our core values of Respect, Transparency and Scrappy at the heart of everything we do ...

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APM's Commitment To Our Realtor Partners During These Unprecedented Times

At APM, we understand that closing every single purchase loan on time is more important now than ever. During these unprecedented times, APM remains 100% committed to prioritizing your purchase business and serving our Realtor partners with the same customer service commitment they have come to ...

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How APM is Supporting Our Communities During COVID-19

APMCares was founded in 2015 to serve the needs of families and communities where our loan originators live and work. This is an initiative that encourages and inspires our core belief that people matter. Through our community outreach donations, raised entirely by our APM team members, APMCares ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2024
5 Ways to Stand Out as a Mortgage Loan Officer in 2024
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