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THE ART OF ORIGINATION

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5 Ways to Improve the Online Presence of Your Mortgage Business

In the highly competitive mortgage industry, leads and prospects make a loan officer’s world go ’round. In today’s digital world, many mortgage leads are generated online. In fact, the NAR reports that 97% of homebuyers begin their search online. There are five simple strategies that loan officers ...

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Personal Branding Is the New Trust Accelerator

In the world today, there is too much commoditization and not enough uniqueness. I say it shouldn’t be that way. It definitely does not have to be that way. So let’s change it. Last month we previewed one of our proprietary processes called the Brand DNA Helix. It’s a series of six questions that ...

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Growth Is in Our DNA: How APM Helps Branch Managers and Loan Officers Scale and Grow Their Businesses

Every company has a value proposition—what they’re really good at. At APM, our company is 100% focused on making our branch managers and loan officers look good, and that commitment includes helping our producers scale and grow their businesses. In fact, at APM, we say that growth is in our DNA. ...

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Building Your Personal Brand

Here’s the challenge with personal brands. Noise. There’s so much noise. And I want to describe to you something I call Sheahan’s Wall, because I originally heard this concept from a guy named Peter Sheahan. He talks about how there’s this invisible wall. On one side of any industry, some people ...

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What Is a Personal Brand, and Why Do You Need One?

If you were to ask five friends, “In one word, what do you think of when you think of me?” would you get five completely different responses? Perhaps. Or maybe you’d get five different responses, but they all fall under the same theme. If they do, chances are that’s your personal brand. Now, what ...

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How APMCares Gave Back in 2021

As 2021 comes to a close, we’re taking a look back at how APM’s nonprofit entity, APMCares, has made a difference in our local communities. Powered by voluntary employee financial and time donations, APMCares is committed to serving the needs of individuals, families, and communities where we live ...

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Complete Guide to Loan Officer Business Planning

At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we encourage all mortgage loan officers to do the same. The more intentional we are with what we want to accomplish, the more likely we are to achieve our goals. In a rapidly changing ...

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Loan Officer Video Tips to Keep Your Audience Engaged

Video is still the hot marketing medium of the moment, but just like everything else related to marketing, things with video change fast. Here are some loan officer video tips to keep your audience engaged with your marketing. Mastering these techniques is important because the sooner you ...

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Mortgage Marketing Tips You Haven’t Tried

Mortgage marketing is always changing, and it’s important to keep things fresh for your audience and keep in mind what’s trending right now. Plus, switching things up keeps you interested in your marketing, too. Here are some mortgage marketing tips you haven’t tried that you should consider adding ...

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Loan Officer Tools to Increase Client Retention

As a loan officer, it’s time to start looking for strategic ways to position your business in 2022. What piece of the market share will you focus on in the New Year? And what loan officer tools will you leverage to gain a competitive edge, win the race to the consumer, and grow your business? The ...

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How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2024
5 Ways to Stand Out as a Mortgage Loan Officer in 2024
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