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THE ART OF ORIGINATION

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How APM Is Modernizing the Loan Production Process

There is a lot of excitement growing at APM, and it’s all about modernizing the loan experience for you and your customers. Last week, APM announced the rollout of project PRIMO—Production. Reimagined. Modernized. PRIMO is designed to holistically improve all aspects of the loan process at every ...

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APM Celebrates Hispanic Heritage Month

National Hispanic Heritage Month is held each year from September 15 to October 15, celebrating the culture and significant contributions of Hispanic and Latino Americans. At APM, we use this as an opportunity to learn more about our APM Family and what their history, culture, and heritage means to ...

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How Lenders Can Still Compete Against Big Online Lenders

Marketing from online lenders is aggressive these days—a customer applies for a refi (or maybe even just looks up rates), and suddenly they’re getting FB ads and letters in the mail nonstop. How do you combat this kind of marketing and ensure that clients pay attention to you when they’re bombarded ...

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How Loan Officers Can Help Borrowers in a Hot Real Estate Market

In today’s hot housing market, with many properties selling above their asking prices, how can you help borrowers understand and navigate the competitive environment? It all comes down to being a trusted advisor to your clients and having the know-how to guide them through the process of buying a ...

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7 Strategies to Help Buyers Win Bidding Wars

In today’s market, bidding wars have become the norm. Understanding this process and how to make a strong, confident offer can be overwhelming for homebuyers who aren’t quite sure how to navigate this hot market. A little bit of education paired with some strategy on your part can help your clients ...

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6 Strategies to Help You Win More Mortgage Clients and Referral Partners

There’s a transition happening in the mortgage industry. We all feel it and know this year will be different. Refinances aren’t falling from the sky, and while we may get a few more opportunities, we are ultimately headed towards what is primarily a (very competitive) purchase market. Now is the ...

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7 Ways to Increase Your Mortgage Referral Business

It’s June, and we’re officially halfway through 2021. Now is the perfect time to conduct a mid-year evaluation of your business plan and referral partner relationships to make sure your business is operating at its full potential. Part of evaluating your current relationships is looking for ways ...

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APM is 100% Focused on Making Loan Officers Look Good

At APM, we are focused on you. You, the loan originator, loan officer, mortgage advisor—whatever the title, your brand is our focus. In fact, our company position statement is that we are 100% focused on making our branch managers and loan officers look good. We wake up every day with one thought: ...

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How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience

In today’s fast-paced world, you need savvy mortgage technology to help grow your business and close more loans and own the customer experience. APM provides access to a cutting-edge technology to assist our loan officers in reaching the consumer and their referral partners easily and efficiently. ...

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APM Helps Loan Officers Win at Mortgage Social Media

If you’re like most loan officers, you know you should be active on social media, since that’s where so many past, current, and potential future clients spend time each day. What you might not be so sure of is exactly how you’re going to find time to execute a mortgage social media strategy while ...

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5 Ways to Stand Out as a Mortgage Loan Officer in 2024
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